Black friday or GREEN FRIDAY?

Have we ever wondered if Black Friday is good for our planet?

All we see of Black Friday is the smog produced by millions of people who move around that day to shop, in fact for some, the expression Black Friday was born in Philadelphia in the U.S. and would derive from the heavy and congested road traffic that develops for the occasion on that day.

But who invented Black Friday and why?

Black Friday is the informal name used in the United States to indicate the Friday following Thanksgiving, which is celebrated on the fourth Thursday of November.

Since 1952, this day has also been considered the beginning of the holiday shopping season in the country, although the term “Black Friday” wasn’t widely used until more recent decades.


However, the exact origin remains uncertain: according to some, it would refer to the entries on merchants’ ledgers that traditionally switched from red (losses) to black (gains), so Black Friday would indicate a day of big gains for businesses. From that day on, the most profitable time of the year for retailers would begin, capable of bringing the accounts of commercial businesses into the black, therefore into profit.

The first parade to celebrate the start of Christmas shopping was organized in 1924 by Macy’s, one of the largest American retail chains, but it wasn’t until the 1980s that Black Friday exploded in the United States; it later became popular in other countries as well.


Why this race to the bottom and crazy discounts?

Certainly because big companies need to dispose of their overflowing warehouses, and then, let’s face it, because despite the discounts, they still make a profit.

But for the warehouses situation, wouldn’t it be enough to produce less?

And as far as profits are concerned, why should exploited and underpaid people in some part of the world lose out, so that they can pay so little for that product, and anyway they always manage to have a profit margin?

We say NO to speculation on discounts, because behind every product there is the history of many people who have worked on it, and we do not want and must not devalue it.

Our policy is not to make exaggerated promotions, EXASPERATED, do rarely, and especially we do them in preview for our subscribers to the News letter.

Because we do not have warehouses to dispose of, our productions are limited and many are made at the time of purchase, and yes, we do some of them too, because we still have to support our project, and sales are for now the only source of income, and despite this, we prefer to do it in a sustainable and ethical way, respecting those who collaborate with us and their products.

If you want to support us, take a look at the shop section, where you can discover our selected and discounted products that participate in our